Course Description:

This seminar is a must for those who want to either establish a long-term presence in key international markets or build a successful export / import business.

You’ll learn the most effective ways to operate profitably in international markets, improve your ability to select appropriate venues for your company, develop market opportunities where none exist, create demand for products and services, and maximize the role that international markets play in your firm’s overall success.



Learning Objectives:

  • Realistic strategies for targeting markets for both import and export.
  • How to recognize whether successful home strategies can be readily applied abroad.
  • An understanding of various methods of operating internationally - from how to sell, to taking the order, to contract negotiations to shipping to getting paid.
  • How to optimize international payment and collections while minimizing risk.
  • Avoiding the many pitfalls of importing and exporting - legal, currency, dumping, political, financial.


Who will Benefit:

  • Middle- to senior-level executives charged with moving their companies into the international marketplace
  • Domestic managers seeking to create success outside of their national or regional marketplace
  • Exporters
  • Importers
  • Purchasing,
  • Sales and Marketing
  • Accounting
  • Shipping and receiving




Course Outline:

Day One (8:30 AM – 4:45 PM) Day Two (8:30 AM – 4:00 PM)

Registration Process: 8:30 AM – 9:00 AM

Session Start Time: 9:00 AM

  • Beneath The Patina of Globalization: Global View of the International Marketplace
    • What do you need to know about currencies, trade agreements and trade organizations?
  • Examining the various trade blocs NAFTA, EU, Mercosur - China, India and Russia
  • How is it done? Planning for Exporting and Importing – How do you find the customer or the suppliers?
    • What should your sales approach be – What are the roles and should you proceed with an agent, distributor, licensing, Contract Manufacturing, Joint Venture and Direct Investment
    • Participants
  • The importance of Freight forwarders and custom’s agents.
  • Transportation and logistics.
  • Pricing – How and why is it different from domestic pricing. The problem of turns.
  • What should/ must be in an international buy/sell contract- What about jurisdiction, over production, demurrage, and delays?
    • What are the various ways to get paid – Documentary Draft, Letter of Credit, Counter Trade, Counter Purchase, Buyback, Offset
    • The Letter of Credit in detail
    • The currency problem.
  • Intellectual properties/ the exporting of services.
  • The Cultural Problem- Avoiding the pitfalls
    • Wal- Mart in Germany, Disney in France




Meet Your Instructor

Edward Goldberg
Adjunct Professor International Trade, Baruch College of the City University of New York/ NYU’S Center for Global Affairs

Edward Goldberg has over 35 years experience in international business, global markets and academia. He is an Adjunct Professor at Zicklin Graduate School of Business, Baruch College, City University of New York where he teaches various courses related to international trade operations and globalization. In addition he teaches Emerging Markets and International Political Economy at New York University Center For Global Affairs.

Mr. Goldberg has also taught international trade and export as a member of the visiting faculty of University of Southern California's Marshall School of Business. His USC Marshall School course, Creating Success in the International Marketplace, was featured on the New York Times Knowledge Network.

Twice he has been nominated for the prestigious Presidential Excellence Award for Distinguished Teaching at Baruch College. He has also been twice awarded a grant from Mitsui USA for curriculum development in International Trade and exporting.

What makes Edward Goldberg’s teaching uniquely relevant is his practical knowledge of international business based on his 25-year career in the global business world.





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Local Attractions

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