Cash Flow 101: From Profits to Liquidity You Can Spend

Cash flow management is one of the most misunderstood areas of financial operations, yet it is one of the most common reasons healthy-looking businesses struggle or fail. Many teams focus on revenue and profit while overlooking timing gaps, cash burn, and liquidity constraints that impact payroll, vendors, and growth initiatives.

This webinar explains how cash actually moves through a business, why profits do not equal available cash, and how everyday operational decisions affect liquidity. You will learn how to interpret cash flow statements, identify early warning signs of cash stress, and apply basic forecasting techniques to avoid shortfalls. The session also covers practical steps to improve working capital and build financial discipline across teams.

Why Should You Attend:

A business can look profitable on paper and still be one payroll cycle away from trouble. Missed cash flow risks don’t just slow growth — they lead to delayed payments, strained vendor relationships, emergency financing, and leadership panic.

This session gives you practical tools to spot cash problems early, manage liquidity with confidence, and avoid surprises that derail budgets and strategy. If you touch budgeting, forecasting, operations, or leadership decisions, this training helps you protect your team from running out of runway.

Cash flow is what keeps the lights on. This course shows you how to manage it before it manages you.

Areas Covered in the Webinar:

During this session, we will discuss. Specifically, we will go over the following regulations:

• Difference between profit and cash flow
• How cash actually moves through a business
• Understanding the cash flow statement
• Operating, investing, and financing cash flows
• Common cash flow traps in growing companies
• Timing gaps between revenue and collections
• Cash flow forecasting basics
• Working capital management fundamentals
• Red flags that signal cash stress
• Practical steps to improve liquidity
• Takeaways and next steps

Who Will Benefit:

• Founders, CEOs, CFOs, COOs, Finance Managers, FP&A Analysts, Controllers, Operations Leaders, Product Leaders, Risk & Compliance Leaders, Business Unit Heads

Justin Muscolino
Head of North America Compliance Training, GRC Solutions Pty Ltd

Justin brings over 20 years of wide-arranging experience in compliance, training and regulations. Most recently, he served as Head of Compliance Training at Bank of China where he led the compliance training function and created and monitored the annual training plan through a thorough training needs analysis. Previously he served as Macquarie Group’s Head of Americas Compliance Training and JPMorgan Chase’s Compliance Training Manager. Justin also worked for FINRA, a US regulator, where he created Examiner University to train examiners on how to perform their function.

Follow us :