Code of Conduct for Sales and Marketing Professionals

Why Should You Attend:

Many in sales and marketing have begun to realize that their very survival can depend on delivering a product or service that performs as promised. Today much of the buying decision has been narrowed by consumers and buyers to a chosen few before they ever engage in the actual discussion with a sales professional.

The key topic in this webinar discussion is how a company’s ability to survive is increasingly dependent on true sales and marketing professionals who follow a code of conduct wherein the interests of the buyer has become essential to continued results and long term success.

Learning Objectives:

• Define the role of ethics in sales and marketing.
• Historical survey of ethics in sales and marketing.
• Understand the relationship between sales and marketing today and how it has changed.
• The buying process of today’s customer.
• Develop a code of ethics.
• Application of a code of ethics.

Areas Covered in the Webinar:

• Why a code of ethics is critical to success
• What elements it should contain
• Examples of the application of these elements to clients and prospects
• Ethics as applied to our employers
• The role of service in ethics
• Ethics changes in marketing
• Ethical impacts on continuing education
• Certifications available

Who Will Benefit:

This webinar will provide valuable assistance to all personnel in:

• Business to business sales
• Business to consumer sales
• Marketing professionals at all levels
• Sales professionals at all levels
• Brand managers
• Project managers
• Manufacturing
• Vice presidents, directors, and managers of human resources
• Business development
• Chief talent officers
• Recruiters/ consultants / third party hiring agencies
• Company / business owners
• Supervisors
• Firms of all sizes that hire employees in California

Instructor Profile:

Barney Kramer, J.D., is the founder and president of Strategic Management Resource Associates, LLC, a full service business management and consulting business in the San Joaquin Valley. Mr. Kramer has over 40 years of management, leadership, sales and marketing experience at all levels of business including startups and turnarounds, strategic growth and expansion, marketing and sales, executive recruiting and staffing, and leadership development and training.

He has a Juris Doctorate and has been an adjunct professor at UOP. He has written numerous business articles over the years and is an accomplished speaker, trainer, and coach. He is a business speaker and regular guest on business audio shows. He understands the need for change to meet today’s ultra-competitive markets and how to bring that change about. Mr. Kramer combines the best of traditional practices with the best of today’s new methodologies and tools in a way that is easily understandable and can be immediately applied to a business looking to improve their profitability and viability for the future.

Topic Background:

Codes of conduct for sales and marketing professionals were infrequently spelled out in much of history and the phrase “caveat emptor” was often the guiding light for the behavior of many in these industries. Some with higher ethics chose to be guided by general principals such as the “Golden Rule” but too often the majority lived by the letter of the law versus the intent of the law. They justified and rationalized their methods and techniques under many different guises and excuses to produce victory in the marketplace. As technical complexity grew over the years, truth and facts were often viewed by relevancy which made it increasingly difficult to make decisions about products and services. The law followed with increasing levels of consumer protection which in turn were followed by more and more fabrication to accomplish the sales objectives until it was nearly impossible to make a well informed buying decision on nearly anything.

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